A Million Dollar Minute

A Million Dollar Minute

Millions of dollars are won everyday in business by those who understand how to communicate and appeal to peoples’ emotions–yet, people mistakenly focus on the product and not the audience. Your audience doesn’t care how many bells and whistles your product offers if they can’t draw relevant benefits to their lives. Your presentation will sink…

The Brevity Remedy

The Brevity Remedy

Shakespeare said, “Brevity is the soul of wit, and tediousness the limbs and outward flourishes.” Today we quip, “Less is more.” When planning your next presentation, remember the beauty of brevity. A popular misconception is that the sixty-minute presentation is more effective or valuable than the thirty-minute presentation. In reality, large quantities of information can…