Richard Williams, better known by his stage name Prince Ea, is an American spoken word artist, poet, rapper and filmmaker. After graduating from the University of Missouri–St. Louis with a degree in anthropology, he initially pursued a career as a hip hop artist. Inspired by artists like Immortal Technique and Canibus, he started and popularized the “Make S.M.A.R.T Cool” movement to promote values like intelligence, free thought, unity, and creativity in hip hop music and culture.

In 2014, Prince Ea shifted his focus from music to creating motivational and inspirational spoken word films and content. His YouTube videos have received over half a billion views, and cover a wide range of topics such as environmentalism, race, work–life balance and spirituality.